Thursday, April 29, 2010

More mobile, more social, more real time-are e-retailers ready?

We are also seeing amazing change in the online marketing/ internet retail space!

  • Customers are local, vocal and social. If you don't believe me, just ask any merchant who has been "flamed" on without recourse to defend themselves against unfair, biased or fraudulent (from competitors) reviews.
  • Smartphone and mobile shopping is growing exponentially. (If you doubt that-check out the recent Morgan Stanley report.)
  • Integrated multichannel strategies that manage audience, promotion and source but are open to shopper preference and convenience. Protecting a channel is dead. Online contributes to Brick and mortar and vice versa, merchants must not see these channels as exclusive/competition but as complementary.
  • in reference to: Holiday 2010 Will Be Business As UnUsual (view on Google Sidewiki)

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