Thursday, April 29, 2010

More mobile, more social, more real time-are e-retailers ready?

We are also seeing amazing change in the online marketing/ internet retail space!

  • Customers are local, vocal and social. If you don't believe me, just ask any merchant who has been "flamed" on without recourse to defend themselves against unfair, biased or fraudulent (from competitors) reviews.
  • Smartphone and mobile shopping is growing exponentially. (If you doubt that-check out the recent Morgan Stanley report.)
  • Integrated multichannel strategies that manage audience, promotion and source but are open to shopper preference and convenience. Protecting a channel is dead. Online contributes to Brick and mortar and vice versa, merchants must not see these channels as exclusive/competition but as complementary.
  • in reference to: Holiday 2010 Will Be Business As UnUsual (view on Google Sidewiki)

    Friday, April 16, 2010

    Quick thoughts on developing a Conflict of Interest Policy...

    In the age of Enron and bank bailouts and derivatives , some fear ethics in business are dead.

    Here are just a few of our core values...

  • Trust
  • Mutual respect
  • Transparency
  • Mutual Loyalty... in a world that where churn and burn, wham bam thank you maam are far too common.

    When an opportunity arises to serve a competitor in a niche we feel our obligation is to our first client -first.

    If the request is similar and them market competitive, our first step is to disclose the nature of our relationship and commitment.

    If that disqualifies us for the deal, so be it.
  • in reference to:

    "A conflict of interest can only exist if a person or testimony is entrusted with some impartiality; a modicum of trust is necessary to create it. The presence of a conflict of interest is independent from the execution of impropriety. Therefore, a conflict of interest can be discovered and voluntarily defused before any corruption occurs."
    - Conflict of interest - Wikipedia, the free encyclopedia (view on Google Sidewiki)