Wednesday, September 8, 2010

What does "Google Instant" search really mean...

Wondering how Google Instant affects our clients=merchants that depend upon them for significant traffic and revenue...

in reference to:

"“We’re actually predicting what query you’re likely to do and we’re giving you results for that,”"
- Google Speeds Queries With 'Instant' Results - NYTimes.com (view on Google Sidewiki)

Monday, August 16, 2010

Mobile Commerce is Happening NOW!

Just a little note to a webinar I did a couple weeks back to an International Audience as a part of the New Life Event! Enjoy!

in reference to: The Planet is Going Mobile, 10 Things You Should Know About how to profit from it! Webinar Replay - Matt Ledford, Fast Pivot (view on Google Sidewiki)

Thursday, July 29, 2010

Is multitasking really sapping us of our creativity and focus?

Recently at the office we discussed the possibility of moving all meetings to only Tuesday and Thursday to open Monday/Wed/Fri for focused work and project time.

While it may not always be practical working with those outside our organization, I'm thinking it could be a worthy goal for all our internal/team meetings.

What do you think?

in reference to:

"Multitasking has been stressing me, robbing me of my focus, my productivity, and my appreciation of the beauty of the exact moment I’m experiencing right now, and dammit, I want my brain back!"
- Stubbornella » Blog Archive » Multitasking is killing me (and probably you too) (view on Google Sidewiki)

Tuesday, July 13, 2010

Lookout Google! First Facebook and Now Twitter Going for the Merchant Purse!

There was a time when Google Adwords and Google SEO were the main game in town when it comes to driving traffic to e-commerce websites.

With tongue firmly in cheek, I predict the days of TOTAL Google dominance are numbered. Here is the hipshot, unshod of why and how here at the end of the day and a little advance scoop on the @earlybird ...

Yahoo! and Bing are looking much stronger together than they did apart.

People are spending a huge percentage of their time online on Facebook.

Now comes the Twitter @earlybird !! It seems Twitter finally has a monetization model that looks a lot like Woot! for everyman. (Given Amazon's purchase of Woot! -might not be a bad idea.)

Now, early adopters shouldn't expect the agency dashboard that Google Provides and could be forced to manage ad campaigns awkwardly with their own personal logins a la Facebook BUT reshaping the incoming traffic pipeline so it is a little less dependent upon Google and more diversified should be a goal of all merchants before the end of Q3! (What if Google pulls another November stunt that crashes your organic rankings to the cellar!? How will social search change your traffic pattern-will they like "like"? )

While merchants must still monitor changes to the google bot, diversifying traffic sources is a key survival tactic for our clients in our ecommerce strategy portfolio.

in reference to:

"What is @earlybird?"
- Twitter Help Center (view on Google Sidewiki)

Monday, July 12, 2010

Haiti Six Months Later...Patchy Progress...

Sadly, the infrastructure and property records challenges hamper rebuilding efforts... Praying for a mild storm season...

Today, on twitter, @worldvision is encouraging discussion around the tag #rememberhaiti.

Still haven't gotten an update on the Orphans in the NYT story... Do you have friends at @unicef or other missions working in Haiti? These orphans need them http://nyti.ms/bDffbE -please RT and update!

in reference to: Reuters AlertNet - Progress on quake recovery patchy in Haiti - aid groups (view on Google Sidewiki)