Tuesday, April 1, 2008

Corporate blogs and the challenges of Web 2.0

Are You Taking Advantage of Web 2.0? - Pogue’s Posts - Technology - New York Times Blog

As our team considers 'social shopping' and 'commerce communities' like
the ones we've built for Group Publishing's YouthMinistry.com and www.simplyyouth.com
it seems there is are balance and control issues around the voice
companies use and the level of control over dialogue. David Pogue's article is worth reading for all our clients that desire to own/run/have a 'commerce community' and to be Web 2.0.

The most sailent point:
"Without comments, a blog is not a blog at all. It’s just a Web page—Web 1.0."

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