Wednesday, March 31, 2010

Yahoo Store Floating Cart-Just released!

Thanks to the Yahoo Team for this great new feature!

Our clients have seen the benefits of custom floating carts with our customizations before, but now it is easier and more accessible for more stores!

Our initial testing is showing some minor issues with IE, but Yahoo is aware of the issues and is working thru them.

For stores with custom templates and those unfamiliar with CSS, contact for help!

in reference to:

"Using Floating Cart Manager, you can now set up and customize a mini-cart and floating cart for your store pages. These features are designed to keep your customers in the shopping flow until they’re ready to complete their order, which helps optimize their shopping experience and encourages increased order values."
- Official Yahoo! Store Blog tips and tricks for ecommerce success » Introducing Floating Cart Manager (view on Google Sidewiki)

Tuesday, March 16, 2010

Comparing conversion rates chaps my chaps

This recent Marketing Sherpa chart got my hackles up because it reminded me of so many conversations with newbie etail and ebusiness folks who ask "what should my ideal conversion rate be"?

Jen Doyle's post alludes to the fact that conversion rates are so site specific and 'user defined'...

The main issue isn't comparing conversion rates with other sites but:
Having proper site specific unique conversion events defined,Measured and in a
State of continuous improvement FOR YOUR SITE and business!

Your ideal conversion rate should be something better than your current rate, but isn't really productive to spend much time comparing it to others...

Whew. Had to get that off my chest.

in reference to:

"In analytics, a conversion event is what is known as a user-defined event. In other words, it can be anything you want it to be."
- MarketingSherpa: New Chart: How Do Your Search Conversion Rates Compare? (view on Google Sidewiki)